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June 14, 2006

Ze Frank on the Pursuit of Cool

Classic: “Being cool is about not participating in traditionally enjoyable experiences and creating the illusion that happiness can be found in alternative less enjoyable experiences. The degree to which other people around you try to emulate your alternative life style and fail, determines how cool you are. You're only as cool as people wish they were.”

Posted by timothompson at June 14, 2006 12:27 PM