DraftKings Marketplace adds NFTs of ‘top young’ baseball players
DraftKings has further expanded its NFT offering in partnership with Metabilia. Their collaboration will allow it to provide tokens for the sports betting brand’s NFT service, DraftKings Marketplace.
Starting today, Metabilia will publish several NFTs on DraftKings Marketplace as part of a new “Membership” collection.
This baseball-focused collection “will chronicle the careers of top young players,” including Vladimir Guerrero Jr, Ronald Acuña Jr, Shane Bieber, Wander Franco, Joe Musgrove and Fernando Tatís Jr.
“At Metabilia, we are focused on providing NFT collectible programs that provide high-quality, long-term benefits, and our NFT membership programs allow fans to show their support for a young athlete and be part of their journey,” remarked Joseph A. De Perio, CEO of Metabilia.
“As part of the strategic relationship, DraftKings Marketplace will be the exclusive distributor of authentic Metabilia NFTs that also incorporate historical pieces of in-game used collectibles, career achievements and more.”
DraftKings Marketplace went live last August as part of a deal with Tom Brady’s Autograph platform. Since then, the sportsbook brand has added NFTs from other sports stars, including baseball legend Derek Jeter.
Beth Beiriger, Senior Vice President of Product Operations for DraftKings Marketplace, said, “Affinity for sports collectibles continues to grow in the digital space, and DraftKings Marketplace is committed to creating a priority destination for fans who capture this growth and unlock new experiences.
“Metabilia brings a wealth of capabilities in sports memorabilia and this collaboration represents our latest efforts to immerse fans and form passionate communities around emerging star players.”